In late June, Broderick Smith, Director at Transform LogiQ, joined a select group of go-to-market leaders at the AI G2M Exchange, a closed-door roundtable lunch held in Sydney. The event brought together senior professionals navigating the fast-evolving AI landscape to explore the practical realities of artificial intelligence across sales, marketing, and strategy.
The conversation was wide-ranging and candid – exactly what you’d expect when GTM leaders gather to unpack AI. With generative tools, automation, and ethical frameworks dominating headlines, the Exchange focused on what AI really means for business execution and data privacy, and how leaders can cut through the noise to drive meaningful transformation.
A recurring theme was the emergence of Shadow AI and the governance gaps it exposes. While some organisations are fully embracing AI, others remain hesitant – highlighting the uneven terrain GTM teams must navigate. Broderick’s contributions helped shape the dialogue around ethical deployment, transparency, and cross-functional alignment, drawing on Transform LogiQ’s recent blog series on high-risk AI tools and regulatory readiness.
His participation reflected Transform LogiQ’s commitment to strategic innovation and responsible AI adoption. As co-author of Bridging the Gap: The Critical Role of Data Governance and Privacy in Corporate Governance, Broderick has consistently advocated for embedding governance into every layer of digital transformation. At the Exchange, his insights centered on balancing AI’s potential with its risks, and how GTM teams can build trust while scaling automation.
Stay tuned for more from Broderick and the Transform LogiQ team as they continue to lead the conversation on AI, governance, and digital transformation.
